BINA

Online platform reedefining success to make it more inclusive and accessible.

Visual Identity / Interaction Design / Strategy / Web design / Web Development

Overview

We have a system that is inherently broken: traditionally, we identify the education system as being the great equalizer that affords everyone equal opportunity to succeed – when these establishments are in not effective, we must redefine success to enable those affected to create and lean on a better system.

This rigid definition of success fosters apathy and hopelessness among those who don’t have access to the opportunities required to achieve the traditional model of success.

Why Bina

Creating and establishing an online presence, that serves content to help the WOC, indigenous, LGBTQ+ & other marginalized communities identify their success, become confident in being part of the community.

Bold yet approachable visual identity to create a sense of belonging with the community was designed. With education and providing value being the foremost mission of the platform, designing & developing a responsive website with an open and communicative paltform urges the community to take the initiative to become self aware, build a system and help future fellow memmbers lean on a working structure.

Tools

  • Figma
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Illustrator

SKILLS

  • Research
  • Visual Identity
  • Web Design
  • Strategy