Rebrand / Environmental Graphics / Strategy
The Digi60 Ottawa Digital Filmmakers' Festival is a grass-roots, volunteer run not-for-profit corporation run by filmmakers, for filmmakers.
They help e-commerce brands create a distinct brand in addition to creating seamless Shopify experiences. They also aid brands in migration into the Shopify Platform, creating strategic commerce success.
Expanding the target audience to general public, people not involved in the filmmaking community was identified as the gap in the festival marketing. To make the festival accessible to emerging filmmakers and widen accessibility to content created by Ottawa Filmmakers.
A facelift to the brand was essential to expand it's scope, to create a congenial brand starting with the current festival. Designing bright, more technolgically inclined posters, postcards and program guide for improved marketing efforts was imperative.
With QR codes, reach of the marketing campaign can be tracked for a better focus in the upcoming festivals.
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Poster Design
- Social media assets