Creating a sustainable brand identity for a content creation agency focused on creating sustainable careers in the creative industry for womxn.

Visual Identity / Strategy / Interaction design


Collaborative artistry focused creative content agency that enables womxn in the creative industry to create sustainable careers. Freedx also aims to create a community to collaborate, coproduce projects through creative events, celebrating passion initiatives by womxn.

They help e-commerce brands create a distinct brand in addition to creating seamless Shopify experiences. They also aid brands in migration into the Shopify Platform, creating strategic commerce success.

Visual Identity

Creating an accessible yet unafraid identity to a confident brand through unafraid colours, bold logo & spirited confidence was identified as the path of creative direction for the Freedx. With a tagline, Free the X, creating a unshackled, free, audacious brand to attract like minded creatives, work towards a collaborative community was significant.


  • Sketch
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator


  • Research
  • Visual Identity
  • App Design
  • Strategy